Mikael Pono
Branding

Created
February 2025

Mikael Pono is a New York City-based fashion designer. I collaborated with him to develop a custom wordmark for his personal branding and Atlas Collection, featured in the Spring 2025 Vogue Catalogue. I designed a wordmark (and typeface to match the wordmark) for use on clothing tags, labels, a collection catalogue, and other brand assets. Together, we expanded this brand system to encompass his couture and ready-to-wear lines, creating a cohesive and sophisticated identity for the Atlas Collection and his other work which has been in New York Fashion Week. 

Denver Art Museum