LAUREN  WATTS

Graphic Designer
New York, NY 10011

PROJECTS

01. Mikael Pono
  Fashion | Brand Identity

02. Piano Tuning
  Editorial

03. Saveur Wine Bar
   Brand Identity

04. Empathy in  Typography
    Typeface | Newspaper
05. B-Side
    Editorial | Website

06.  BRUT
Typeface

07.  Foreign Matter
Experimental Poster Study

08. Triton
Branding

09. Final_final
Event Branding

10.Post Structure
Editorial

11. Museu
App

12. Experimental Posters
Poster

13. Purity Culture
Poster | Zine

CONTACT
Email / Linkedin

ABOUT

Mikael Pono
Atlas: Spring Collection 2025

Collaboration with New York City-based fashion designer Mikael Pono to create branding for his Atlas Collection, featured in the Spring 2025 Vogue Catalogue

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Piano Tuning: An Introduction

Publication of a beginner’s guide to piano tuning. Editorial spreads include chart of piano anatomy, and the publication utilizes colored, cardstock inserts.

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Saveur Wine Bar

Emphasizing the natural power of sunlight to ripen and perfect grapes, Saveur is a wine bar crafting specialty artisan wines. 

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Empathy: Typographic Research

This piece was created to demonstrate empathetic type in use to convey sensitive, sad, or hard to read information, and answer the question: can typography aid the designer in conveying sad or disappointing news in a more gentle or approachable way?

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Type Specimen










B Side: Print and Digital Publication

B Side is a magazine that highlights female artists and their contributions to the art world. B Side also touches on art historical topics, the politics of curation, and art theory. 

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BRUT

Brut typeface is a historical revival of found type at an antique store. The typeface is extended and features a mix of curvilinear and angled features. 

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Foreign Matter Poster

Foreign matter poster explores the intersection of time and aesthetics, and calls into question traditional standards of beauty through experimental means. The poster was created through translations between digital and analog methodology.

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Trition Seafood

Triton is a wild-caught Mediterranean seafood brand that offers fresh seafood. Triton wants to be perceived as fresh, zesty, vibrant, natural, healthy, sustainable, premium, and artisanal.

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Final_final

Branding for the USU Graphic Design BFA Undergraduate Exhibit in Salt Lake City. This brand identity is a highly typographic system combined with abstract, textured forms to highlight student work.

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Post Structure 

Post Stucture is a zine that explores the intersection of feminism, graphic design, and post-structuralism. Post Structure examines how design and language shape societal hierarchies, offering critical insights into their construction.

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Museu

Museu is a mobile app immersing users in art history with interactive timelines and curated research. Includes mood board tools, artist profiles, and visual analysis features.

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Experimental Posters

Part of a poster series exploring visual culture through unconventional and experimental techniques. Content spans Caine College of the Arts’ branding to recontextualization of everyday life.

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Purity Culture

This zine emphasizes the problems of purity culture and its cultural repercussions. It explores ways in which purity culture is perpetuated and proposes potential small-scale solutions.

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LAUREN WATTS 2025© 02026—231—21  VIRGO LACTANS